Poll Analyst
olivia@overtoninsights.com
Overton Insights polled 1,000 registered Utah voters in January 2026, finding sharp criticism of the recently unveiled 2034 Winter Olympics logo. Nearly six in ten voters (58%) dislike the design, compared to just 35% approval, an interesting metric for an event meant to showcase the state globally.
The state’s new NHL franchise fares better. The proposed “Mammoth” name receives positive reception (58% favorable, 22% unfavorable), demonstrating that effective branding remains achievable.
While Utahns encourage new NHL growth, voters narrowly oppose using tax dollars for a potential MLB stadium (50% oppose, 41% support), indicating modest but meaningful resistance to public sports subsidies, a sentiment that mirrors broader skepticism about government spending priorities.
The Utah Jazz generates surprisingly positive sentiment despite years of rebuilding, with 37% approving the team’s direction versus only 15% disapproving. However, one-third of voters don’t follow the team at all, suggesting diminished engagement from lackluster performance.
When naming the greatest Jazz player, voters remain split between John Stockton (36%) and Karl Malone (30%), reflecting the enduring legacy of the franchise’s 1990s peak.
The most revealing findings concern “The Secret Lives of Mormon Wives,” a reality show that has reached 88% of Utah voters through viewing or awareness. Among those familiar with the program, reactions are decidedly negative (61% unfavorable, 14% favorable).
The religious divide is pronounced: 77% of members of the Church of Jesus Christ of Latter-Day Saints view the show unfavorably, compared to 46% of non-Church members. This -71% net unfavorability among Church members versus -24% among non-members represents one of the poll’s starkest cultural fault lines, highlighting how religious identity continues shaping Utah’s cultural and potentially political landscape.
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