About Overton Insights

The Overton Insights team is composed of some of the most accurate pollsters with a combined 15 years experience assessing public opinion using well-crafted methodology.

We draw our name from the Overton Window, a term used to described the range of policies that are politically acceptable to the mainstream population at a given time.
Named for Joe Overton, the former senior vice president at the Mackinac Center for Public Policy, the term itself has now entered mainstream dialogue.

Our Approach

The Overton Window is often used to describe how public opinion on a given topic shifts over time. At Overton Insights, we take this concept further by using rigorous, statistically significant research to measure and confirm these shifts. Our work equips elected officials, stakeholders, and the public with reliable data to better understand and navigate the evolving landscape of public opinion.

By grounding our analysis in robust methodology and clear data, Overton Insights bridges the gap between perception and reality.

We don’t just observe trends; we quantify them, offering a nuanced view of how ideas move from the margins to mainstream acceptance—or vice versa.

Our Methodology

Overton Insights uses a mixed-mode methodology that reflects the changing nature of how we communicate with one another in a digital-first environment. To create a representative sample, we use a combination of:

Cell Phone Respondents

Online Panels

Landline Respondents

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Overton Insights is a project of Libertas Network.

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