About Overton Insights

Overton Insights is a public opinion research firm focused on tracking and analyzing shifts in societal attitudes and ideas.

We provide clear, actionable data to help organizations and leaders understand where public sentiment is—and where it’s headed.

Who We Are

The Overton Insights team is composed of some of the most accurate pollsters with a combined 15 years experience assessing public opinion using well-crafted methodology.

Our Approach

At Overton Insights we use rigorous, statistically significant research to measure and confirm public opinion shifts. Our work equips elected officials, stakeholders, and the public with reliable data to better understand and navigate the evolving landscape of public opinion.

By grounding our analysis in robust methodology and clear data, Overton Insights bridges the gap between perception and reality.

We don’t just observe trends; we quantify them, offering a nuanced view of how ideas move from the margins to mainstream acceptance—or vice versa.

Our Methodology

Overton Insights uses a mixed-mode methodology that reflects the changing nature of how we communicate with one another in a digital-first environment. To create a representative sample, we use a combination of:

Cell Phone Respondents

Online Panels

Landline Respondents

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Overton Insights is a project of Libertas Network.

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