About Overton Insights

Overton Insights is a public opinion research firm focused on tracking and analyzing shifts in societal attitudes and ideas.

We provide clear, actionable data to help organizations and leaders understand where public sentiment is—and where it’s headed.

Who We Are

Mark Cunningham

Mark Cunningham

Director of Polling

Mark leads polling strategy, designing surveys that make headlines and drive public debate. Prior to his role at Overton Insights, Mark founded the Beacon Poll, a statewide poll that has earned thousands of major national and statewide media hits and driven over $100 million in earned media. Mark received his Bachelor's degree in Communications from Marquette University.

Olivia Michiels

Olivia Michiels

Poll Analyst

Olivia manages operations and communications at Overton Insights, overseeing the pipeline that turns our scientific data into national media coverage through media relations and public-facing content. She previously worked on the Beacon Poll. Olivia received her Bachelor's degree in Economics from Hillsdale College.

Our Approach

At Overton Insights we use rigorous, statistically significant research to measure and confirm public opinion shifts. Our work equips elected officials, stakeholders, and the public with reliable data to better understand and navigate the evolving landscape of public opinion.

Our Methodology

The foundation of Overton Insights polling methodology rests on high-quality peer-to-peer text messaging sent to a random sample of cellphone numbers matched to records from registered voter files to efficiently gather reliable public opinion data.

Survey results are weighted to reflect voting demographics and political composition of the registered voter population in the United States. Only respondents who passed our data quality checks were included in the final results.

Peer-to-Peer SMS Text Messages

Overton Insights is a project of Libertas Network.

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